BPM® ▪ Keinemusik debuts in Saudi Arabia unveils one more AlUla site

Alexandre Trochut

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April 5 · 2025

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Alexandre Trochut

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Apr 5 · 2025

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Alexandre Trochut

04.05.2025

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April 5 · 2025

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Alexandre Trochut

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04.05.2025 · 12:00 AM

Archived Content

This article is part of BPM Magazine’s archives, preserved to document the evolution of electronic music culture. It may reflect the context, trends, and information available at the time of publication.

Keinemusik historic performance at Elephant Rock in AlUla desert marks a new cultural chapter for Saudi Arabia by unveiling another ancient heritage gem.

Berlin-based collective Keinemusik made a powerful entrance into the Middle East with their first-ever Kloud event in Saudi Arabia, held on April 4, 2025, at the UNESCO World Heritage site of AlUla.

Powered by MDLBEAST, the event marked a new cultural milestone, blending again global electronic music with the rich historical backdrop of one of the Kingdom’s most iconic locations one year after starting the concept with David Guetta's Monolith Live DJ set that introduced the amazing Maraya museum (seen here) to the world.

Keinemusik live at Elephant Rock, AlUla desert, Saudi Arabia

i

We’re incredibly proud of the success of this event, to bring Keinemusik to a place as unique and historic as AlUla is a testament to our mission of blending global entertainment with the rich cultural heritage of the region. The energy here was truly special, and we’re excited to continue our work in making Saudi Arabia a hub for groundbreaking cultural experiences.

Rayan AlRasheed

MDLBEAST Director of Operations & Artist Booking

i

Keinemusik’s core trio—Adam Port, &ME, and Rampa—delivered a dynamic performance combining elements of techno, deep house and afrobeats set in front of the mafnificent landscapes of AlUla, their immersive audiovisual production offered guests a multisensory journey, reinforcing AlUla’s growing status as a regional hub for cultural innovation.

Take a closer look.

&Me, Adam Port, Rampa aka Keinemusik. AlUla desert - SA. Credits: Rafael DeProst

MDLBEAST strategic role on Saudi Arabia’s cultural future

This new event highlights MDLBEAST’s continued role in shaping Saudi Arabia’s evolving music scene across major cultural platforms such as Soundstorm, XP Music Futures, and Balad Beast, the company continues to redefine live entertainment across the region by introducing world-class acts to emerging cultural destinations.

With its successful debut, Keinemusik’s Kloud series leaves a lasting imprint on Saudi Arabia’s cultural map, reaffirming AlUla’s unique position at the intersection of heritage and contemporary creativity.

KeinemusikElephant RockAlUla

Written by Alexandre Trochut

Alexandre Trochut

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Industry Insight

Keinemusik debuts in Saudi Arabia unveils one more AlUla site

Alexandre Trochut

Culture

Destinations

Events

Collaborations

Season Highlights

April 5 · 2025

0 Min. Read

Alexandre Trochut

Editor-in-Chief

Apr 5 · 2025

Culture

Destinations

Events

0 Min. Read

Alexandre Trochut

04.05.2025

0 Min. Read

Published in

Culture

April 5 · 2025

0 min read

Alexandre Trochut

0 Min. Read

Culture

Destinations

Events

Collaborations

Season Highlights

04.05.2025 · 12:00 AM

Archived Content

This article is part of BPM Magazine’s archives, preserved to document the evolution of electronic music culture. It may reflect the context, trends, and information available at the time of publication.

Keinemusik historic performance at Elephant Rock in AlUla desert marks a new cultural chapter for Saudi Arabia by unveiling another ancient heritage gem.

Berlin-based collective Keinemusik made a powerful entrance into the Middle East with their first-ever Kloud event in Saudi Arabia, held on April 4, 2025, at the UNESCO World Heritage site of AlUla.

Powered by MDLBEAST, the event marked a new cultural milestone, blending again global electronic music with the rich historical backdrop of one of the Kingdom’s most iconic locations one year after starting the concept with David Guetta's Monolith Live DJ set that introduced the amazing Maraya museum (seen here) to the world.

i

We’re incredibly proud of the success of this event, to bring Keinemusik to a place as unique and historic as AlUla is a testament to our mission of blending global entertainment with the rich cultural heritage of the region. The energy here was truly special, and we’re excited to continue our work in making Saudi Arabia a hub for groundbreaking cultural experiences.

Rayan AlRasheed

MDLBEAST Director of Operations & Artist Booking

i

Keinemusik’s core trio—Adam Port, &ME, and Rampa—delivered a dynamic performance combining elements of techno, deep house and afrobeats set in front of the mafnificent landscapes of AlUla, their immersive audiovisual production offered guests a multisensory journey, reinforcing AlUla’s growing status as a regional hub for cultural innovation.

Take a closer look.

&Me, Adam Port, Rampa aka Keinemusik. AlUla desert - SA. Credits: Rafael DeProst

MDLBEAST strategic role on Saudi Arabia’s cultural future

This new event highlights MDLBEAST’s continued role in shaping Saudi Arabia’s evolving music scene across major cultural platforms such as Soundstorm, XP Music Futures, and Balad Beast, the company continues to redefine live entertainment across the region by introducing world-class acts to emerging cultural destinations.

With its successful debut, Keinemusik’s Kloud series leaves a lasting imprint on Saudi Arabia’s cultural map, reaffirming AlUla’s unique position at the intersection of heritage and contemporary creativity.

KeinemusikElephant RockAlUla

Written by Alexandre Trochut