Keinemusik debuts in Saudi Arabia unveils one more AlUla site
April 5, 2025
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Keinemusik live at Elephant Rock. AlUla desert - SA. Credits: MDLBEAST
Berlin-based collective Keinemusik made a powerful entrance into the Middle East with their first-ever Kloud event in Saudi Arabia, held on April 4, 2025, at the UNESCO World Heritage site of AlUla.
Powered by MDLBEAST, the event marked a new cultural milestone, blending again global electronic music with the rich historical backdrop of one of the Kingdom’s most iconic locations one year after starting the concept with David Guetta's Monolith Live DJ set that introduced the amazing Maraya museum (seen here) to the world.
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We’re incredibly proud of the success of this event, to bring Keinemusik to a place as unique and historic as AlUla is a testament to our mission of blending global entertainment with the rich cultural heritage of the region. The energy here was truly special, and we’re excited to continue our work in making Saudi Arabia a hub for groundbreaking cultural experiences.
Rayan AlRasheed
MDLBEAST Director of Operations & Artist Booking
&Me, Adam Port, Rampa aka Keinemusik. AlUla desert - SA. Credits: Rafael DeProst
Keinemusik’s core trio—Adam Port, &ME, and Rampa—delivered a dynamic performance combining elements of techno, deep house and afrobeats set in front of the mafnificent landscapes of AlUla, their immersive audiovisual production offered guests a multisensory journey, reinforcing AlUla’s growing status as a regional hub for cultural innovation.
MDLBEAST strategic role on Saudi Arabia’s cultural future
This new event highlights MDLBEAST’s continued role in shaping Saudi Arabia’s evolving music scene across major cultural platforms such as Soundstorm, XP Music Futures, and Balad Beast, the company continues to redefine live entertainment across the region by introducing world-class acts to emerging cultural destinations.
With its successful debut, Keinemusik’s Kloud series leaves a lasting imprint on Saudi Arabia’s cultural map, reaffirming AlUla’s unique position at the intersection of heritage and contemporary creativity.
