Alexandre Trochut

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January 14 · 2025

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Alexandre Trochut

Editor-in-Chief

Jan 14 · 2025

Culture

Industry Insight

Labels

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Alexandre Trochut

01.14.2025

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January 14 · 2025

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Alexandre Trochut

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Industry Insight

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01.14.2025 · 12:00 AM

Archived Content

This article is part of BPM Magazine’s archives, preserved to document the evolution of electronic music culture. It may reflect the context, trends, and information available at the time of publication.

Formerly known as Reflections, Anjunachill debuts with “Shall We Begin” track to mark the 25th anniversary of British trio Above & Beyond's timeless sound.

Celebrating 25 years of Anjuna, Above & Beyond have unveiled their latest venture, Anjunachill, marking a refreshed chapter for the label family. This evolution includes a bold rebrand featuring the bespoke typeface ‘Decima Sans’ and the timeless ‘Anjuna A.’

"Introducing… Anjunachill.

We’ve always felt that the best music is timeless. It has a certain power. Ambient music has been a part of Anjuna and Above & Beyond from the start, since our first album ‘Tri-State’. On most of our albums we’ve had some beatless or ambient pieces. It felt right.

Music can be really comforting and healing, especially living in this hectic world. More ambient and peaceful music has always helped us stay grounded and find peace. It’s quite amazing looking back over these 25 years and seeing so many timeless pieces of work on our labels and how they still have that same feeling.

Ambient and beatless music has been integral to Anjuna’s story so far. It deserves a whole label. It deserves a big part in the Anjuna universe. So we’re kickstarting our 25th anniversary and bringing our labels together. Our ambient imprint Reflections becomes Anjunachill and shows how important chill out music is to us as a label.

The first track on Anjunachill is something from us, aptly named ‘Shall We Begin’. We’re really excited about this new phase of Anjunachill and can’t wait to share it with you."

- Jono, Paavo & Tony x

Anjunachill’s first release, “Shall We Begin,” debuted on January 14th. This atmospheric track, reminiscent of Above & Beyond’s Flow State album, captures the essence of the label’s new ambient focus. The single, which premiered in October 2024, in front of 15,000 fans during ABGT600 in Mexico City and featured in the Anjuna 25 teaser video, reflects a serene yet powerful exploration of sound.

Anjunachill succeeds the Reflections imprint, which curated over 250 chillout releases and established a global reputation for ambient music. This rebrand cements Anjuna’s commitment to timeless, healing soundscapes while setting the stage for its future.

You can listen “Shall We Begin” & pre-order the track here.

Anjunachill succeeds the Reflections imprint, which curated over 250 chillout releases and established a global reputation for ambient music. This rebrand cements Anjuna’s commitment to timeless, healing soundscapes while setting the stage for its future.

You can listen “Shall We Begin” & pre-order the track here.

Above & BeyondAnjunachill

Written by Alexandre Trochut

Alexandre Trochut

More in

Industry Insight

Culture

Industry Insight

Above & Beyond launch Anjunachill ambient imprint

Alexandre Trochut

Culture

Industry Insight

Labels

January 14 · 2025

0 Min. Read

Alexandre Trochut

Editor-in-Chief

Jan 14 · 2025

Culture

Industry Insight

Labels

0 Min. Read

Alexandre Trochut

01.14.2025

0 Min. Read

Published in

Culture

January 14 · 2025

0 min read

Alexandre Trochut

0 Min. Read

Culture

Industry Insight

Labels

01.14.2025 · 12:00 AM

Archived Content

This article is part of BPM Magazine’s archives, preserved to document the evolution of electronic music culture. It may reflect the context, trends, and information available at the time of publication.

Formerly known as Reflections, Anjunachill debuts with “Shall We Begin” track to mark the 25th anniversary of British trio Above & Beyond's timeless sound.

Celebrating 25 years of Anjuna, Above & Beyond have unveiled their latest venture, Anjunachill, marking a refreshed chapter for the label family. This evolution includes a bold rebrand featuring the bespoke typeface ‘Decima Sans’ and the timeless ‘Anjuna A.’

"Introducing… Anjunachill.

We’ve always felt that the best music is timeless. It has a certain power. Ambient music has been a part of Anjuna and Above & Beyond from the start, since our first album ‘Tri-State’. On most of our albums we’ve had some beatless or ambient pieces. It felt right.

Music can be really comforting and healing, especially living in this hectic world. More ambient and peaceful music has always helped us stay grounded and find peace. It’s quite amazing looking back over these 25 years and seeing so many timeless pieces of work on our labels and how they still have that same feeling.

Ambient and beatless music has been integral to Anjuna’s story so far. It deserves a whole label. It deserves a big part in the Anjuna universe. So we’re kickstarting our 25th anniversary and bringing our labels together. Our ambient imprint Reflections becomes Anjunachill and shows how important chill out music is to us as a label.

The first track on Anjunachill is something from us, aptly named ‘Shall We Begin’. We’re really excited about this new phase of Anjunachill and can’t wait to share it with you."

- Jono, Paavo & Tony x

Anjunachill’s first release, “Shall We Begin,” debuted on January 14th. This atmospheric track, reminiscent of Above & Beyond’s Flow State album, captures the essence of the label’s new ambient focus. The single, which premiered in October 2024, in front of 15,000 fans during ABGT600 in Mexico City and featured in the Anjuna 25 teaser video, reflects a serene yet powerful exploration of sound.

Anjunachill succeeds the Reflections imprint, which curated over 250 chillout releases and established a global reputation for ambient music. This rebrand cements Anjuna’s commitment to timeless, healing soundscapes while setting the stage for its future.

You can listen “Shall We Begin” & pre-order the track here.

Above & BeyondAnjunachill

Written by Alexandre Trochut