MasterClass cofounders Aaron Rasmussen and David Rogier who currently employ 22 people, say they hope to film between 10 and 15 more classes in 2016, even if those classes aren’t available until next year owing to post-production. They plan to keep the price point reasonable, too. “David and I are serious about democratizing access to genius,” says Rasmussen.

Asked about the financial arrangement between the startups and its famous participants, Rasmussen and Rogier offer simply that “if a class is successful, they are successful.” They also note that some of the talent gravitating to the platform, including Kevin Spacey and Usher, are also investors in the company.