Behind The Scenes of Peggy Gou x Don Julio 194구 Campaign
April 9 · 2025
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This article is part of BPM Magazine’s archives, preserved to document the evolution of electronic music culture. It may reflect the context, trends, and information available at the time of publication.
Go behind the scenes of Peggy Gou x Don Julio 194구 campaign, showcasing high-contrast visuals and global artistry by Nabil Elderkin and Hong Jang Hyun.
Go behind the scenes of the Peggy Gou x Don Julio 194구 limited-edition collaboration announced last 2nd April in this visually arresting campaign film, directed by renowned filmmaker Nabil Elderkin.
Celebrated for his ability to seamlessly fuse art, music, and culture, Elderkin brings a bold, future-facing vision to life—one that captures both the modern elegance of Peggy Gou’s aesthetic and the timeless luxury of Tequila Don Julio 1942.
Shot in stark, high-contrast environments, the film dissolves the boundary between reality and an imagined nocturnal dreamscape. Complemented by striking stills from acclaimed Korean photographer Hong Jang Hyun, the campaign establishes a distinct visual identity with global reach—from New York to London to Seoul.
Shot in stark, high-contrast environments, the film dissolves the boundary between reality and an imagined nocturnal dreamscape. Complemented by striking stills from acclaimed Korean photographer Hong Jang Hyun, the campaign establishes a distinct visual identity with global reach—from New York to London to Seoul.
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