Peggy Gou partners with Don Julio & designs 194구 Limited-Edition
March 31, 2025
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Peggy Gou x Don Julio 194구 Limited-Edition bottle. Credits: Don Julio 1942
Peggy Gou has announced her debut in product design through an exclusive partnership with Tequila Don Julio, resulting in a limited-edition bottle titled Don Julio 194구 (구 pronounced "Gou"). This global release marks the first collaboration of its kind for the iconic tequila brand and reflects a fusion of heritage craftsmanship and contemporary aesthetics.
“
I’m so grateful for the opportunity to collaborate with Tequila Don Julio 1942, because this collaboration offers supporters a taste of a superior tequila and a taste of my own personal aesthetic, all in one stunning package that I was fortunate enough to design.
Peggy Gou
Peggy Gou holding the Don Julio 194구 Limited-Edition bottle. Credits: Don Julio 1942
Tequila Don Julio 194구 special edition bottle
The design embodies Peggy Gou’s signature style—merging luxury fashion with modern street culture. Featuring a distinctive mint-green and deep purple palette, a chrome cap, and a holographic reinterpretation of the brand’s emblem, the bottle exemplifies a bold and highly collectible statement piece. A personal message from the artist and hand-illustrated accents further elevate the presentation.
“
Peggy’s genuine love for Don Julio 1942 made this collaboration natural and organic. Both Peggy and Don Julio 1942 are arbiters of celebration - from intimate nightclubs in Seoul to massive stages in Mexico City with a hundred thousand people, we both hold the distinct privilege of making those moments unforgettable for our fans.
Jamie Hakim
Tequila Don Julio Global Director of Culture
Directed by Nabil Elderkin and photographed by Hong Jang Hyun, the campaign introduces a visually rich, cinematic universe that merges the spirit of nightlife with refined storytelling. The global rollout begins in New York on April 2nd, with immersive pop-ups planned in London, Milan, Seoul, and Hong Kong. You can now discover behind the scenes of the campaign here.
The Peggy Gou x Don Julio 194구 Limited-Edition is available now in limited quantities at select retailers worldwide.
