Peggy Gou x Don Julio 194구 Limited-Edition bottle. Credits: Don Julio 1942
Peggy Gou partners with Don Julio & designs 194구 Limited-Edition
Discover the unique design of Peggy Gou x Don Julio 194구 Limited-Edition tequila bottle featuring mint-green and purple hues accents and a global campaign.
Peggy Gou has announced her debut in product design through an exclusive partnership with Tequila Don Julio, resulting in a limited-edition bottle titled Don Julio 194구 (구 pronounced "Gou"). This global release marks the first collaboration of its kind for the iconic tequila brand and reflects a fusion of heritage craftsmanship and contemporary aesthetics.
Peggy Gou has announced her debut in product design through an exclusive partnership with Tequila Don Julio, resulting in a limited-edition bottle titled Don Julio 194구 (구 pronounced "Gou"). This global release marks the first collaboration of its kind for the iconic tequila brand and reflects a fusion of heritage craftsmanship and contemporary aesthetics.
Peggy Gou x Don Julio 194구 Limited-Edition bottle. Credits: Don Julio 1942
"This collaboration offers supporters a taste of a superior tequila and a taste of my own personal aesthetic, all in one stunning package that I was fortunate enough to design."
- Peggy Gou
Tequila Don Julio 194구 special edition bottle
The design embodies Peggy Gou’s signature style—merging luxury fashion with modern street culture. Featuring a distinctive mint-green and deep purple palette, a chrome cap, and a holographic reinterpretation of the brand’s emblem, the bottle exemplifies a bold and highly collectible statement piece. A personal message from the artist and hand-illustrated accents further elevate the presentation.
Peggy Gou holding the Don Julio 194구 Limited-Edition bottle. Credits: Don Julio 1942
"This collaboration offers supporters a taste of a superior tequila and a taste of my own personal aesthetic, all in one stunning package that I was fortunate enough to design."
- Peggy Gou
Tequila Don Julio 194구 special edition bottle
The design embodies Peggy Gou’s signature style—merging luxury fashion with modern street culture. Featuring a distinctive mint-green and deep purple palette, a chrome cap, and a holographic reinterpretation of the brand’s emblem, the bottle exemplifies a bold and highly collectible statement piece. A personal message from the artist and hand-illustrated accents further elevate the presentation.
Peggy Gou holding the Don Julio 194구 Limited-Edition bottle. Credits: Don Julio 1942
"Both Peggy and Don Julio 1942 are arbiters of celebration - from intimate nightclubs in Seoul to massive stages in Mexico City."
- Jamie Hakim
Tequila Don Julio Global Director of Culture
Directed by Nabil Elderkin and photographed by Hong Jang Hyun, the campaign introduces a visually rich, cinematic universe that merges the spirit of nightlife with refined storytelling. The global rollout begins in New York on April 2nd, with immersive pop-ups planned in London, Milan, Seoul, and Hong Kong. You can now discover behind the scenes of the campaign here.
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The Peggy Gou x Don Julio 194구 Limited-Edition is available now in limited quantities at select retailers worldwide.
"Both Peggy and Don Julio 1942 are arbiters of celebration - from intimate nightclubs in Seoul to massive stages in Mexico City."
- Jamie Hakim
Tequila Don Julio Global Director of Culture
Directed by Nabil Elderkin and photographed by Hong Jang Hyun, the campaign introduces a visually rich, cinematic universe that merges the spirit of nightlife with refined storytelling. The global rollout begins in New York on April 2nd, with immersive pop-ups planned in London, Milan, Seoul, and Hong Kong. You can now discover behind the scenes of the campaign here.
-
The Peggy Gou x Don Julio 194구 Limited-Edition is available now in limited quantities at select retailers worldwide.
Take a closer look.
Peggy Gou x Don Julio 194구 Limited-Edition bottle & package. Credits: Don Julio 1942
Peggy Gou x Don Julio 194구 Limited-Edition bottle & package. Credits: Don Julio 1942
Peggy Gou x Don Julio 194구 Limited Edition tequila bottle campaign. Credits: Don Julio 1942
Peggy Gou x Don Julio 194구 Limited-Edition bottle & package. Credits: Don Julio 1942
Peggy Gou x Don Julio 194구 Limited-Edition bottle & package. Credits: Don Julio 1942
Peggy Gou x Don Julio 194구 Limited Edition tequila bottle campaign. Credits: Don Julio 1942
Peggy Gou x Don Julio 194구 Limited-Edition bottle & package. Credits: Don Julio 1942
Peggy Gou x Don Julio 194구 Limited-Edition bottle & package. Credits: Don Julio 1942
Peggy Gou x Don Julio 194구 Limited Edition tequila bottle campaign. Credits: Don Julio 1942
Take a closer look.
Peggy Gou x Don Julio 194구 Limited-Edition bottle & package. Credits: Don Julio 1942
Peggy Gou x Don Julio 194구 Limited-Edition bottle & package. Credits: Don Julio 1942
Peggy Gou x Don Julio 194구 Limited Edition tequila bottle campaign. Credits: Don Julio 1942
Peggy Gou x Don Julio 194구 Limited-Edition bottle & package. Credits: Don Julio 1942
Peggy Gou x Don Julio 194구 Limited-Edition bottle & package. Credits: Don Julio 1942
Peggy Gou x Don Julio 194구 Limited Edition tequila bottle campaign. Credits: Don Julio 1942
Peggy Gou x Don Julio 194구 Limited-Edition bottle & package. Credits: Don Julio 1942
Peggy Gou x Don Julio 194구 Limited-Edition bottle & package. Credits: Don Julio 1942
Peggy Gou x Don Julio 194구 Limited Edition tequila bottle campaign. Credits: Don Julio 1942
