Peggy Gou' London "Gou-tique" Pop-up Store Flyer
Peggy Gou is extending her creative universe beyond the dancefloor with The Gou,tique, a one-day pop-up opening in London to celebrate the release of her latest single, “Wo,man,” featuring Ayra Starr.
Hosted at Dream Bags Jaguar Shoes, the event will see Gou give away 200 mystery items from her personal wardrobe alongside 100 archival pieces of merchandise, available on a first-come, first-served basis. The evening will also feature DJ sets from artists affiliated with her label, Gudu Records, alongside drinks and community-focused programming.
The initiative reflects the increasingly fluid relationship between music, fashion and artist-led brand building. Long recognised for her distinctive visual identity as much as her productions, Gou continues to blur the boundaries between performance, design and lifestyle through projects that extend beyond club culture.
The pop-up precedes her headline performance at the Old Royal Naval College in August, while highlighting London’s enduring role in her artistic journey, having developed her early career through influential venues including Plastic People and The Book Club.
The Gou,tique located at 32–36 Kingsland Road, E2 8DA on June 26 from 4pm–9pm. Entry and gifting is first come, first served.
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Peggy Gou, Gou-tique, Wo,man,
