Peggy Gou x Don Julio 194구 Limited Edition tequila bottle campaign
Peggy Gou x Don Julio 194구 Limited Edition tequila bottle campaign

Peggy Gou partners with Don Julio & designs 194구 Limited-Edition

Alexandre Trochut

Editor-in-Chief

Food & Beverages

Partnerships

Food & Beverages

Partnerships

Food & Beverages

Partnerships

March 31 · 2025

0 Min. Read

Alexandre Trochut

Editor-in-Chief

Alexandre Trochut

Editor-in-Chief

Mar 31 · 2025

0 Min. Read

Alexandre Trochut

Editor-in-Chief

Alexandre Trochut

Editor-in-Chief

03.31.2025

0 Min. Read

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March 31 · 2025

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This article is part of BPM Magazine’s archives, preserved to document the evolution of electronic music culture. It may reflect the context, trends, and information available at the time of publication.

Food & Beverages

Partnerships

Discover the unique design of Peggy Gou x Don Julio 194구 Limited-Edition tequila bottle featuring mint-green and purple hues accents and a global campaign.

Peggy Gou has announced her debut in product design through an exclusive partnership with Tequila Don Julio, resulting in a limited-edition bottle titled Don Julio 194구 (구 pronounced "Gou"). This global release marks the first collaboration of its kind for the iconic tequila brand and reflects a fusion of heritage craftsmanship and contemporary aesthetics.

Peggy Gou x Don Julio 194구 Limited-Edition bottle

"I’m so grateful for the opportunity to collaborate with Tequila Don Julio 1942, because this collaboration offers supporters a taste of a superior tequila and a taste of my own personal aesthetic, all in one stunning package that I was fortunate enough to design."

Peggy Gou

"I’m so grateful for the opportunity to collaborate with Tequila Don Julio 1942, because this collaboration offers supporters a taste of a superior tequila and a taste of my own personal aesthetic, all in one stunning package that I was fortunate enough to design."

Peggy Gou

Tequila Don Julio 194구 special edition bottle

The design embodies Peggy Gou’s signature style—merging luxury fashion with modern street culture. Featuring a distinctive mint-green and deep purple palette, a chrome cap, and a holographic reinterpretation of the brand’s emblem, the bottle exemplifies a bold and highly collectible statement piece. A personal message from the artist and hand-illustrated accents further elevate the presentation.

Tequila Don Julio 194구 special edition bottle

The design embodies Peggy Gou’s signature style—merging luxury fashion with modern street culture. Featuring a distinctive mint-green and deep purple palette, a chrome cap, and a holographic reinterpretation of the brand’s emblem, the bottle exemplifies a bold and highly collectible statement piece. A personal message from the artist and hand-illustrated accents further elevate the presentation.

Peggy Gou holding the Don Julio 194구 Limited-Edition bottle

"Peggy’s genuine love for Don Julio 1942 made this collaboration natural and organic. Both Peggy and Don Julio 1942 are arbiters of celebration - from intimate nightclubs in Seoul to massive stages in Mexico City with a hundred thousand people, we both hold the distinct privilege of making those moments unforgettable for our fans."

Jamie Hakim

Tequila Don Julio Global Director of Culture

"Peggy’s genuine love for Don Julio 1942 made this collaboration natural and organic. Both Peggy and Don Julio 1942 are arbiters of celebration - from intimate nightclubs in Seoul to massive stages in Mexico City with a hundred thousand people, we both hold the distinct privilege of making those moments unforgettable for our fans."

Jamie Hakim

Tequila Don Julio Global Director of Culture

Directed by Nabil Elderkin and photographed by Hong Jang Hyun, the campaign introduces a visually rich, cinematic universe that merges the spirit of nightlife with refined storytelling. The global rollout begins in New York on April 2nd, with immersive pop-ups planned in London, Milan, Seoul, and Hong Kong. You can now discover behind the scenes of the campaign here.

The Peggy Gou x Don Julio 194구 Limited-Edition is available now in limited quantities at select retailers worldwide.

The Peggy Gou x Don Julio 194구 Limited-Edition is available now in limited quantities at select retailers worldwide.

Alexandre Trochut

Editor-in-Chief

Alexandre Trochut

Editor-in-Chief

Alexandre Trochut

Editor-in-Chief

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