The launch of [UNVRS] hyperclub has been revealed across a video featuring Will Smith, climax of the brilliant marketing campaign done by The Night League.
After a viral UFO sighting video took the internet by storm and igniting global speculation across social media worldwide, gathering over 52 million views and grabbing international headlines and even an official investigation by local authorities. Now, the mystery is out!
It has finally been cracked today by global superstar Will Smith who unveiled the climax of this elaborate marketing campaign orchestrated by Yann Pissenem and The Night League to introduce the new club set to open in 2025 on Privilege location in San Rafael, Ibiza.
This campaign has been truly out of this world. Revealing the name with a viral sensation is just the beginning. Seeing so many media outlets, celebrities, and influencers engage with the story has been incredible and having the possibility to reveal the brand with such an iconic actor like Will Smith was a dream come true. Now that the truth is out there, we can’t wait to welcome everyone to our new universe in 2025 as we launch the world’s first Hyperclub.
Yann Pissenem
Founder & CEO of The Night League
The Night League Founder & CEO Yann Pissenem & US actor Will Smith, Ibiza - Spain. 2024 - Credits : The Night League
[UNVRS] as world's first hyperclub
[UNVRS] promises to redefine nightlife with its groundbreaking concept that will merge the luxury and service of a high-end nightclub with the scale and production value of large-scale arena events. This innovative venture is expected to set a new standard in entertainment, further enhancing Ibiza’s reputation as the global epicenter of nightlife.
Next-level technology, hyper-customised & interchangeable production
Announced as a next-level technology venue, [UNVRS] will enable hyper-customized and interchangeable productions for each event, pushing every aspect of the experience beyond the limitations of the traditional superclub. This groundbreaking new venture follows in the footsteps of globally-renowned and award-winning venues Ushuaïa and Hï Ibiza—consistently ranked among the world’s best clubs.
It will also serve as an exceptional platform for many production show designers, starting with creative mastermind and High Scream founder Romain Pissenem, who has already delivered extraordinary experiences over the years at both clubs but also worldwide across world's biggest names shows like those designed for David Guetta, Dj Snake, FISHER, Black Coffee or Amelie Lens to name a few.
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