Spotify launches ” Loud & Clear ” website to share global streaming economy data

Alexandre Trochut  - Editor in Chief
2 Min Read

Announced by Spotify founder Daniel EK, Loud & Clear website aim to increase transparency and shed light on the complicated economics of music streaming.

Loud & Clear offers an in-depth look into the streaming platform numbers, by sharing new data around artist royalties with a focus on both artist payouts & how the data provided from the platform to the artist are breaking down the royalty system, the players & the process.

Spotify explained that artists want the opportunity to make a living from their work while more artists than ever are finding success through streaming and that the platform will keep pushing to grow the industry.

 Spotify Loud & Clear is made to increase transparency

From streaming on Spotify alone, Spotify explained to see growth from artists at all stages of their career: since 2017, the number of artists generating

  • more than $50K/yr is up 80%
  • more than $100K/yr is up 85%;
  • and more than $1M/year is up 90%.

57K artists now represent 90% of monthly streams on Spotify — a number that has quadrupled in just six years, meaning that the number of the most played artists in the world is growing & is now more diverse.

Loud & Clear explain concepts like average royalties generated, average listeners by categorizing Spotify’s artists into 8 different categories but also how many artists were within each category in 2020.

Last but not least, the site provides a visualization at revenue generation over the years, showing how many artists globally generated how much — across recording and publishing for their catalog — for each of the past four years on Spotify.

This approach is a direct consequence & answer to Soundcloud’ last decision to launch Fan-powered royalties payouts system.

By Alexandre Trochut Editor in Chief
BPM Mag CEO & Editor in Chief, Alexandre Trochut is an electronic music advisor with more than 20 years of services in the electronic music industry, he has worked as content writer, digital marketer, artistic director, Label A&R, photographer & DJ.