Coming off an exceptional year filled with many releases from several artists, groundbreaking label Size Records is now having entered its thirteenth year. Size looks to the future with a full creative relaunch for the label in 2016 by recruiting Made By Forest CEO Jesper Palsson to launch a new artistic direction for the label.
Founded in 2003 by swedish producer Steve Angello, Size Records has stood as a platform for diverse talent and emerging sounds since its inception. Building its foundation upon an impeccable roster including artists such as Laidback Luke, Sebastian Ingrosso, and Afrojack, the label has risen to the forefront of electronic music culture and innovation throughout its run.
” It’s hard to translate vision into reality, That’s why he hired Made By Forest CEO Jesper Palsson to spearhead the new artwork and branding design. ” – Steve Angello
” We wanted to create something entirely new. Still with the aim to flirt with earlier fragments from the label’s history. The goal was to provoke, experiment and to create visually driven artworks with video as the hero format. ” – Robert Norgren, designer at Forest
Announced yesteday on Billboard, the relaunch nods to the label’s previous paint design series, with a bold and modern take on Size’s signature sleek aesthetic, which has excited Size’s General Manager Mark Jackson, who says the relaunch is “strong for our brand and for our roster.” Watch the Campaign video above. The new year looks to continue Size’s ascent, with the release of Angello’s highly anticipated artist-album, Wild Youth: Chapter 2, set for January 22nd 2016.