Glimpse of the new PLAYdifferently' technology product

Richie Hawtin & PLAYdifferently presents Prototypes Tour

Alexandre Trochut  - Editor in Chief
2 Min Read
Glimpse of the new PLAYdifferently' technology product. 2015 - Credits : PLAYdifferently

A SERIES of world-leading artists and DJs have confirmed to be a part of the first international tour for PLAYdifferently – a series of events to showcase the final prototypes of the brand’s new mixer.

The DJs and artists who will join Richie Hawtin and perform on the mixer include Carlo Ruetz, Chris Liebing, Cinthie, Diego Krause, DJ Tennis, Dubfire, Ean Golden, Fabio Florido, Francois K, Hito, Joris Voorn, Joseph Capriati, Loco Dice, Maceo Plex, Matrixxman, Matt Karmil, Mike Servito, Nastia, Paco Osuna, Roi Perez, The Martinez Brothers, tINI and Whyt Noyz.

The Prototypes Tour will start in Los Angeles at Sound on Monday March 14 and go on to visit iconic club venues around the world including Fabric (London), Robert Johnson (Frankfurt), Watergate (Berlin), Tenax (Florence) and Output (New York). The tour will stop at leading music conventions including Musikmesse (Germany), SXSW and Miami Music Week in North America. The tour also includes an in-store performance at the Walrus record store / cafe in central Paris. The tour will also host stages at two global festivals: Movement in Detroit and Awakenings in Amsterdam.

PLAYdifferently was announced at NAMM in Anaheim last January and it sees Richie Hawtin and highly-regarded British product-developer Andy Rigby-Jones in partnership with ALLEN & HEATH and the AUDIOTONIX group. After two decades working at A&H and being an integral part of their world-renowned Xone DJ division, Rigby-Jones left the company in 2014 and partnered with Richie Hawtin to combine their expertise and unique vision to create new innovative instruments for the electronic music market.

Over the past two years, the pair have been developing and testing their first prototype of the mixer that they feel is missing from the professional segment of the market. Assessed at various leading worldwide events including ENTER.Ibiza, Glastonbury Festival and the BBC Radio 1 Essential Mix, the first prototype has already seen a number of iterations and is nearing completion.

Dates for the Prototypes Tour are as follows:

By Alexandre Trochut Editor in Chief
BPM Mag CEO & Editor in Chief, Alexandre Trochut is an electronic music advisor with more than 20 years of services in the electronic music industry, he has worked as content writer, digital marketer, artistic director, Label A&R, photographer & DJ.