The 2021′ edition of Creamfields “THE party of the summer” that will take place from 26th to 29th August has completely sold out “in record-breaking time”.
Earlier this week, the British government set out a roadmap that, as things stand, would see the re-opening of large music events in the UK, with no audience limit, on June 21th.
According to the BBC, over 18.6 million people in the UK have now received at least one dose of a Covid-19 vaccine – equivalent to one in three adults in the market.
Live Nation UK didn’t missed that opportunity to put tickets up on sale this week for Creamfields, which dubs itself “THE party of the summer” and seems to have been heard with a complete sold out “in record-breaking time”.
On February 25), Live Nation CEO, Michael Rapino, delivered some astonishing numbers regarding demand for both of these festivals, speaking on Live Nation’s Q4 2020 earnings call, Rapino confirmed that Creamfields had sold its entire 70,000 capacity out in just 48 hours.
“ We are seeing… what we’ve been talking about: [fans] are excited to get back to the show as soon as we get the green lights in these markets to open up. ”
– Michael Rapino, Live Nation CEO
As Europeans countries begin to vaccinate their way out of Covid-19 lockdowns, the live music industry that’s been nearly completely devastated by the impact of coronavirus need, is hoping for a re-opening as soon as possible.
This quick-fire sell-out has put Rapino in optimistic mood and he then talked of his confidence – based on conversations he had with governors in key US states – that “A clear outline to a 75% to 100%” capacity for outdoor US events in 2021 was looking likely to be green-lit.
“ We think we’re better off waiting for a high bar capacity moment in most of the states to ramp up and talk to the artists about getting paid properly, the prospect of a 75%-plus capacity re-opening in the largest US markets is within sight. “
– Michael Rapino, Live Nation CEO
Rapino also confirmed that 63% of fans have held on to their tickets for the postponed festivals in 2022 rather than requesting refunds.