Deadmau5 & Richie Hawtin partners into PIXELYNX Startup
Canadian DJ & producer Deadmau5. 2020 - Credits : Deadmau5

Deadmau5 & Richie Hawtin partners into PIXELYNX Startup

Alexandre Trochut

Both superstars have teamed with Ben Turner (International Music Summit), Dean Wilson (Seven20 Entertainment) and Inder Phull on a new gaming venture.

Created during the last six months during the pandemic using their extensive network of music professionals, PIXELYNX’s founders describe its function as the “portal into the metaverse.” used to decentralize and automate the entertainment industry.

“ We are on the edge of an exciting transition in entertainment where the lines between gaming, music, fashion, art and technology are being blurred. The physical/digital crossover is here to stay and if you look beyond the hype it’s easy to identify the types of companies that will define the next generation of culture.

Fortnite, Roblox and emerging virtual environments will represent the future of social life. Our mission is to help our partners enter this space and bring value to their fans in a meaningful way. Ignoring this new medium is like being late to e-commerce or social media. The metaverse is coming, embrace it and re-imagine what it means to connect with your fans and consumers. ”

– Inder Phull, PIXELYNX co-founder

NFT & Direct-to-avatar based business

Based based in London and Los Angeles, PIXELYNX has been created to be based on a “direct-to-avatar” model (read Forbes article about it) and aims to create a bridge between digital collectibles, gaming, and virtual worlds all using NFT technology.

” As we step over the threshold into extended reality, the future is truly upon us. PIXELYNX is here to support a positive and creative acceleration into this new space, collaborating with artists to empower their creativity in this new medium and with brands to develop unique digital assets that have meaning and value. “

– Ritchie Hawtin

The company is already working with several clients to digitise their brands, enabling them to establish a presence in the metaverse through NFT-based collectibles – which will be traded through Pixelynx’s marketplace.

” What PIXELYNX is offering goes beyond a ‘let’s dip our toes into the metaverse’ situation. The virtual world is continuously expanding and changing which is really exciting and we are growing with it, especially into new sectors like music and fashion. Gaming, virtual worlds and interactive experiences offer limitless possibilities which we are able to carve new pathways forward in. “

– Deadmau5

The NFT (Non-fungible tokens) are digital collectibles, unable to be replicated and origin-guaranteed because of the decentralized nature of blockchain technology.

NFTs as digital collectibles are now the next big thing into the electronic music and tech industries, with as best example dutch DJ & Producer Don Diablo who sold the first NFT concert few days ago.

In this case, PIXELYNX will be not only an agency but also a marketplace & will provide further services as creating virtual worlds for those clients, as well as figuring out ways for them to lean in to existing games and worlds. More info on