When you visit a website, cookies, which are small files, may be saved on your computer, phone or tablet, through your internet browser.

Definition

Cookies are a bit like the digital equivalent of the room number in a hotel. When you arrive at a hotel, the person at the reception will assign you a room and give you a key with your room number on it. This number is unique and allows the hotel to identify you for the duration of your stay – whenever you order Bloody Marys at the bar, or in the morning when you go for breakfast, for example.

If the hotel concierge does his job well and takes notes, he will record your preferences in this way, saving you, on your next stay, from having to say that you like your whiskey without ice. Like your room number, cookies allow a website to identify you and collect information about your browsing habits.

Used properly, cookies can save you time, for example by avoiding specifying on each visit that you prefer to see the French version of the site rather than its English equivalent. Misused, cookies are just one more digital monitoring tool, they then look like those loyalty cards that you drag around everywhere, which allow a store to track your purchases in great detail, without offering you anything in return.

 

Term of use

At BPM Mag, we use cookies to collect information about your use of our site, which allows us, for example, to know the pages you visit. The information we collect through cookies is not personal, it does not allow you to be personally identified. Cookies do not “see” real individuals, they can only record technical information, such as the browser you are using or the city from which you are connecting.

 

Cookies that analyze your browsing

To fully understand how you use our site and to improve it over time, we use Google Analytics, a service provided by Google, which we use through Google Tag Manager. We do not allow Google to share the data we collect through Google Analytics with third parties.

Google Analytics places cookies on your devices to collect non-nominative information on:

  • the link (URL) you clicked to arrive on our site
  • the pages you visit on our site and the time you spend on each of them
  • the links you click on during your visit to our site

The list of cookies potentially used by Google Analytics is available on this page, with the expiration date of each cookie used.

Cookies that help our marketing team

 

Google Ads (formerly Google Adwords) is Google’s advertising service. We use it to show BPM Mag in Google search results for people looking for services like ours.

Like Google Analytics, we use Google Ads through the Google Tag Manager. Google Ads uses cookies to collect information that allows us:

  • To know how many people have clicked on our advertisements in their Google search results (conversion cookies);
  • To avoid serving you the same advertisement twice in a row (personalization cookies);
  • Display advertisements for BPM Mag on third-party sites that serve as advertising relays for Google (remarketing cookies).

The list of cookies used by Google Ads is available on this page (in French), in the “advertising” section.

 

Asking sites not to track you

If you do not want a site to track you, that is to say follow you during your visit, you can activate the Do Not Track mode in your browser. Think of it as a redlist. Once Do Not Track mode is activated, any sites you visit will know that you do not want to be tracked. They are then free to respect your choice; some do, some don’t.

At BPM Mag, we respect the wishes of visitors who do not wish to be followed. If we detect that a person does not wish to be tracked, then we disable Google Analytics and Hubspot cookies.

See how to activate Do Not Track mode in:

 

Install an extension that filters cookies

In addition, or as a replacement for the Do Not Track mode, you can install an extension (in your browser) capable of detecting the cookies present on a site and of blocking the most intrusive ones. See it as a shield. If you are interested in the topic, we recommend that you install Privacy Badger.

Install Privacy Badger on :

Privacy Badger is not available on Safari, so if you want to install an equivalent extension in Apple’s browser, we recommend DuckDuckGo Privacy Essentials.

 

Ask your browser to block all cookies

Since cookies are installed in your browser, you can configure your browser to filter certain cookies, such as third-party advertising cookies.

You can even go so far as to ask your browser to block all cookies, without exception, but this setting prevents most sites from working properly – because some “useful” cookies are also blocked.

See how to filter cookies in your browser in:

 

Effective Date:

This Privacy Policy was last updated on February 14, 2021.

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